Affinia / WIX Filters
Hanson Inc. has worked with Affinia/WIX Filters (Gastonia, NC) since 1999. WIX designs, manufactures, and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. A member of the Affinia family of brands, WIX is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Our primary focus has been developing its consumer and sales rep/distributor sites, but we're always eager to help in a pinch. Which is why WIX called on Hanson when they needed a pulse-pounding video opener to help land a high-profile channel partner.
Hanson helps WIX filters streamline productivity
Winning product pitch revolves around an elegantly simple idea